Last updated: July 8, 2026
Holi Splash! ("we", "our", or "us") operates the website PlayHoliOnline.com. This page informs you of our policies regarding the collection, use, and disclosure of personal information when you use our game.
Holi Splash! is a browser-based game that does not require user registration or login. We never ask for names, email addresses, or phone numbers. Your high scores, achievements, and settings are stored locally on your device using browser localStorage and are never uploaded by us. They can leave your device in only two ways, both under your control: if you opt into analytics, anonymous gameplay statistics (score, level — never your identity) are included in Google Analytics events; and if you tap a share button, your score appears in the message you choose to share.
If — and only if — you accept cookies in our consent banner, Google Analytics and Google AdSense collect usage data as described below. If you decline, their scripts are never even loaded — no analytics or advertising cookies are set, no data (not even your IP address) is sent to Google, and the game works exactly the same.
When you first visit, a cookie banner asks whether we may use optional cookies. Nothing optional is stored until you say yes — this applies to every visitor worldwide, so opt-in regimes (EU/EEA GDPR & ePrivacy, UK GDPR & PECR, Switzerland's FADP, India's DPDP Act, Brazil's LGPD) and opt-out regimes (California CCPA/CPRA and other US state laws) are respected by default. Browsers sending the Global Privacy Control signal are automatically treated as having declined — the banner is skipped entirely and nothing loads, unless you later choose to opt in yourself via Cookie Settings.
Storage we use:
• Strictly necessary (no consent needed): localStorage entries for your high scores, achievements, sound settings, and your cookie choice itself (holiConsentV1). These stay on your device.
• Analytics (only after consent): Google Analytics cookies (_ga, _ga_*; lifetime up to 2 years per Google's documentation) to measure visits and gameplay.
• Advertising (only after consent): Google AdSense cookies for ad delivery and personalization (e.g. __gads, __gpi, __eoi). Without consent, the advertising script is never even loaded; on withdrawal we delete these cookies.
• Affiliate (set by the merchant, only if you click a shop link): Amazon or IGP set their own cookies on their own sites to attribute purchases.
Use this button (also in the footer of every page) to change or withdraw your consent at any time. Withdrawing is as easy as giving it — one click.
With your consent, we use Google Analytics 4, provided by Google LLC, to understand how visitors use the site: pages visited, approximate location (country/city derived from your IP address which, according to Google, is not logged or stored for GA4), browser and device type, and anonymous gameplay events such as game starts, levels reached, and scores. These events never include names, contact details, or any content you type.
We use this data solely to improve the game. Legal basis where one is required (e.g. GDPR Art. 6(1)(a)): your consent. If you decline the banner — or simply ignore it — the Google Analytics script is never even loaded: no cookies are set, no data is sent, and your IP address never reaches Google. If you withdraw consent later, we delete Google's analytics and advertising cookies from your browser, and if the scripts were already running, declining reloads the page so nothing keeps transmitting. Gameplay that happened before you consented is never reported retroactively.
You can withdraw consent anytime via Cookie Settings, or additionally install the Google Analytics opt-out browser add-on. See also Google's Privacy Policy and how Google uses data from partner sites. According to Google, analytics event data is retained for a limited period (at most 14 months) and then deleted automatically.
We use Google AdSense to display advertisements. With your consent, Google may use cookies and similar technologies to serve ads based on your prior visits to our website or other websites. Without your consent, the advertising script is not loaded at all — no ad requests are made and no data reaches Google.
You may opt out of personalized advertising at any time via our Cookie Settings or by visiting Google Ads Settings.
To show you the right Amazon storefront (e.g. Amazon.in vs Amazon.com), the game reads your device's timezone locally in your browser. This happens entirely on your device — no location data is sent anywhere.
All fonts, scripts, images, and game assets are served from our own domain — we do not use Google Fonts or any other third-party CDN, so simply loading a page sends your IP address to no one except our hosting provider. The site is hosted on Cloudflare, which — like any web host — necessarily processes your IP address transiently to deliver pages and protect the site from attacks. We ourselves keep no server logs and have no way to identify individual visitors.
Some links on PlayHoliOnline.com are affiliate links. This means we may earn a small commission if you click through and make a purchase, at no extra cost to you. These commissions help support the development of Holi Splash! and keep the game free for everyone.
As an Amazon Associate I earn from qualifying purchases.
PlayHoliOnline.com is a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for sites to earn advertising fees by advertising and linking to Amazon.in, Amazon.com, Amazon.co.uk, Amazon.ca, and other Amazon properties.
We also participate in other affiliate programs, including vCommission. When you click on product links on our site, a cookie may be placed on your browser by our affiliate partners.
Our game contains links that take you to third-party websites: Amazon storefronts and IGP (reached via the vCommission affiliate network) behind the shop buttons, and WhatsApp (Meta) behind the share buttons. Nothing is sent to any of them until you click such a link; when you do, the destination receives your IP address like any website you visit and may set its own cookies. We are not responsible for the privacy practices of these external sites and encourage you to read their privacy policies.
European Economic Area, United Kingdom & Switzerland: where analytics or advertising data is processed, it is based on your consent, which you can withdraw at any time via Cookie Settings. You also have the rights of access, rectification, erasure, restriction, portability, and objection, and the right to lodge a complaint with your local supervisory authority. We do not ourselves store any personal data to which these rights could apply — for data held by Google, see Google's Privacy Policy.
California (CCPA/CPRA) and other US states: we do not sell personal information for money. "Sharing" for cross-context behavioral advertising can only happen after you opt in via the cookie banner; to opt out (Do Not Sell or Share My Personal Information), simply decline the banner or use Cookie Settings — declining is the default. Global Privacy Control signals are honored in code: GPC browsers are automatically opted out without even being asked.
India (Digital Personal Data Protection Act, 2023): optional processing happens only with your consent, which is as easy to withdraw as it is to give (Cookie Settings). You may contact us with grievances at the address below.
Brazil (LGPD): processing of optional cookies is based on consent (Art. 7, I), which you may revoke at any time via Cookie Settings.
To exercise any right, or if you have questions, contact us at the address in "Contact Us" below.
Google may process analytics and advertising data on servers outside your country, including in the United States. Google LLC participates in the EU–US Data Privacy Framework and uses Standard Contractual Clauses and other safeguards for international transfers. Details: Google Business Data Responsibility.
Holi Splash! is a casual game suitable for all ages and is directed at a general audience. We do not knowingly collect personal information from children under 13 (or the applicable age of digital consent in your country). Personalized advertising is never enabled without an explicit opt-in. If you believe a child has provided consent or personal information, use Cookie Settings to withdraw it and contact us so we can help.
We do not collect or store personal data on our own servers, so there is minimal risk of a data breach on our side. All game data (such as high scores) is stored locally on your device, and the site is served exclusively over HTTPS.
We may update this privacy policy from time to time. Any changes will be posted on this page with an updated revision date.
If you have questions about this privacy policy, you can reach us at: hello [at] playholionline [dot] com
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